Marketing Strategies During The Pandemic

 

The pandemic has forced businesses and consumers to shift shopping habits as our public movement is extremely controlled to keep citizens safe and healthy. 

 

Businesses have to pivot marketing strategies to ensure their customers stay loyal and they attract new customers. Here are some simple marketing strategies to help your business stay relevant in a world that is constantly changing and pivoting that will help long term success. 

 

  1. Focus on existing customers - Your existing customer base is the most important group. They have loyalty to your brand, the biggest word of mouth ambassadors and generate consistent revenue for the company. Make sure your existing customers stay in the touch with the brand with newsletters, social media posts and promotional giveaways that include popular tech products like earbuds and Bluetooth speakers.
  2. Social media fun - Many people are on high-stress during the pandemic. Use your businesses social media to bring positivity and relief to your customers by keeping your content consistent with this message.
  3. Run exclusive offers - Now is the time to run exclusive offers with purchases to reward customers with extra gifts like power banks and wireless chargers and add a promotional product for that extra boost of advertising.

Now is the time to get creative with your marketing and thank your customers for being loyal to your business!

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